I teach in the Department of Linguistics and Modern English Language at Lancaster University, UK.
-Writing Biology: Texts in the Social Construction of Scientific Knowledge (Madison: University of Wisconsin Press, 1990).
-Words in Ads (London: Arnold, 1994).
-Ad Worlds (London: Arnold, 1999).
-Matters of Opinion: Talking about Public Issues (Cambridge: Cambridge University Press, 2004).
-The Discourse of Blogs and Wikis (London: Bloomsbury, 2010).